In this Oct. 27, 2016 file photo, Apple CEO Tim Cook speaks during an announcement of new products in Cupertino, Calif.
In this Oct. 27, 2016 file photo, Apple CEO Tim Cook speaks during an announcement of new products in Cupertino, Calif. Marcio Jose Sanchez AP
In this Oct. 27, 2016 file photo, Apple CEO Tim Cook speaks during an announcement of new products in Cupertino, Calif. Marcio Jose Sanchez AP