A new shop focused on mental health & self-care will open soon in Raleigh. Here’s when
A new store focused on promoting mental health is opening soon in Raleigh.
The boutique, Petal & Pink, will sell items such as books, journals and gifts designed to help customers incorporate self-care and mental health into their day-to-day lives, owner Amy Parker Cook said.
Parker Cook began going to therapy during the pandemic and benefited from the experience. She also realized that mental health, which many people struggle with, is not something that can just be sorted out in a weekly therapy session.
“There was not, to my knowledge, one place where you could go and find all of the tools that would be helpful,” Parker Cook said. “So I wanted to bring all those things together under one roof, where people could touch them and feel them and be able to make some choices between things that would help them with their mental health.”
Parker Cook, who is a CPA by trade, said she has always dreamed of opening a store, though she thought it would be a book shop.
What does Petal & Pink sell?
While not dedicated to books, the store will sell them. Parker Cook took recommendations on what to include in Petal & Pink’s inventory from therapists, who suggested literature or other tools they use in their practices or wish they had in their practices.
“Everything is very research-backed, with the exception of the gift stuff,” she said.
Customers may shop Petal & Pink in store or online at petalandpink.com.
If visiting in person, shoppers will find Petal, a character Parker Cook created, scattered across signs and other postings in the shop. Petal is the store’s mascot and will provide encouraging messages and details about certain products.
“My vision for it is that she’s going to, kind of, not only be helping people remember that they’re enough, and that it’s OK to not be OK, and all of those things, but also be able to share reasons why certain objects might be helpful, or what they could be used for,” Parker Cook said.
Petal & Pink to offer mindfulness classes
In addition to retail, Petal & Pink will host classes and events on topics such as mindfulness and setting boundaries.
“We’re not a substitute for therapy or professional help, but I want [Petal & Pink] to be a place where people can feel like they’re supported and cared for, and where they can get a little extra help without feeling judged,” Parker Cook said.
“I’m hopeful, too, that it will help reduce some of the stigma around talking about mental health.”
Petal & Pink location and opening date
Petal & Pink is in the former Board & Brush Creative Studio at 4800 Grove Barton Road in Raleigh. It is expected to open Friday, Nov. 1.
The 1,400-square-foot store is in a busy shopping area near Parker Cook’s home. She drove past the space often, and when it became available, it “just seemed right,” she said.
This story was originally published October 25, 2024 at 1:54 PM with the headline "A new shop focused on mental health & self-care will open soon in Raleigh. Here’s when."
