Guy Fieri enters the world of NASCAR as part-owner of NC-based Cup series team
Guy Fieri, the Food Network icon known as the mayor of Flavortown USA, has entered the world of NASCAR as part-owner of a top-flight Cup series team.
Fieri joined Hall of Fame driver Jimmie Johnson’s Statesville-based Legacy Motor Club as a “strategic owner,” according to a team announcement Thursday.
Legacy Motor Club also fields the teams of drivers Erik Jones and John Hunter Nemechek. The 2027 Daytona 500 will be Johnson’s final race before he retires.
As for Fieri?
His “involvement will extend beyond ownership, with plans for collaborative content, fan engagement initiatives, and licensed merchandise that brings together racing, food, and lifestyle culture,” according to the announcement.
The team whetted fans’ appetites by promising initiatives involving Fieri throughout the race season.
In a statement, Johnson said he wants his team “to reach far beyond race day, and Guy’s creativity, energy, and perspective are exactly what this ownership group is about.”
“This is about more than racing,” Fieri said in the statement. “It’s about creating a brand that connects with fans everywhere, from the track to the table.”
We can’t wait to see what he’ll rev up.
This story was originally published June 26, 2026 at 11:11 AM with the headline "Guy Fieri enters the world of NASCAR as part-owner of NC-based Cup series team."