Clemmons construction company logo to appear on Charlotte Hornets shooting shirts

A Clemmons metal building construction company, Foothills Building Group, has formed a multiyear marketing partnership with the Charlotte Hornets.

A Foothills logo patch will be on the Hornets' shooting shirt and warm-up jacket. Financial terms of the partnership were not disclosed.

A shooting shirt is a lightweight warm-up top worn by basketball players during pregame shootarounds and layup lines. The shirts are made of highly breathable, moisture-wicking materials that keep players warm without restricting arm mobility or causing overheating.

Mike Behan, chief business and revenue officer for Hornets Sports & Entertainment, described the shooting shirt as a "super intimate piece of inventory for us. ... It's one of the most visible assets that we control.

"One that travels around the world as people tune in across all the different platforms to watch the Hornets' games and highlights."

Foothills, founded in 2019 and privately held, operates as a design-build commercial general contractor. It is located at 3562 Spangenberg Avenue, within walking distance of Clemmons Kitchen.

Foothills specializes in commercial and residential construction as well as pre-fabricated metal buildings. The company's offerings include red-iron steel buildings.

Foothills President Bradley McMurray said that being a general contractor, "we're able to build in 37 states, so it made a ton of sense for us to participate in this partnership."

The Hornets and Foothills said they began negotiations in late 2025.

When asked about other potential shooting-shirt sponsors, Behan said, "Right off the bat, you could see there were a lot of synergies in how Foothills operates its business, the scope of its business, and how we think about our business."

"We had the time to get to know Bradley and his business. You want to feel confident in a company that you have that level of connectivity to."

The patch on the shooting shirt is 3 inches by 3 inches.

It can be located either on the right sleeve opposite the NBA's 75th diamond logo, or on the left chest adjacent to the existing team logo.

The patch is debuting with the Hornets' NBA Summer League team, which is playing in Las Vegas from Thursday through July 19. The patch will be worn throughout the 2026-27 season.

The Summer League has gained increased attention in recent years, in part because of additional streaming options and in part as the first opportunity to see recent NBA Draft picks in their first professional games.

Foothills is also the presenting partner of the Hornets' Summer League team.

Behan said the Hornets timed the partnership in part because the NBA is unveiling a new design for the shooting shirt.

Behan said the Foothills patch will gain significant exposure, given that players wear their shooting shirt not only during pregame but also while on the bench.

"When Kon Knueppel hits a three-pointer, and TV scans our bench, you're going to see the patch," Beham said. "When the national anthem is played, you're going to see the patch.

"It gives them visibility not only in the Carolinas, but potentially everywhere."

Judi Health will continue as the Hornets' official jersey patch partner on all game jerseys. Novant Health's brand is on the Hornets' practice jerseys.

The Hornets said shooting shirt replicas will be available for purchase at the Hornets Fan Shop around the tipoff of the 2026-27 season in late October. Pricing will be provided near that time.

Having exposure on the Hornets' shooting shirt should increase the company's awareness significantly among both potential customers, as well as the general public, said Roger Beahm, a retired marketing professor at Wake Forest University and a former marketing executive.

"Given the competitive nature of its industry, it's hard for many companies to stand out," Beahm said.

"This sponsorship of the Hornets will help elevate Foothills Building Group's profile in the region, giving it a stronger overall brand and company awareness. This increased awareness should, in turn, help add Foothills Building Group to a prospect's 'consideration set,' those several companies being considered for a particular project.

Beahm said that "it's important for a company or brand to appeal to prospects on both an emotiona, as well as rational level."

"Sponsoring a professional team like the Hornets will give Foothills Building Group a much stronger emotional connection to customers - one that can supplement the normally rational reasons someone would choose to use the company in its business.

"This combination of rational and emotional appeal can be a major benefit.

Finally, sponsoring a professional team like the Hornets contributes to a sense of community goodwill for the sponsoring company," Beahm said. "That sponsorship suggests the company is not only successful in its own right but also willing to give back to the community through support of a sports team or event."

McMurray, who lives in Davie County, also has an ownership stake in Twin City Rebar in King, N.C., and Syndicate Concrete in Columbia, S.C.

"All of my businesses are based in the Carolinas," McMurray said.

Among the company's projects is a film production facility and a 35,000-square-foot custom steel home for the rapper Da Baby, both in Mecklenburg County.

McMurray said Foothills built a custom steel home for a UFC fighter, NFL players and the singer Jelly Roll.

"I guess I'm the celebrity chaser with all our A-list clients," McMurray said with a chuckle.

"We're able to range from a $250,000 Habitat for Humanity home to a $200 million facility," McMurray said.

When asked about annual revenues, McMurray demurred, answering, "We do very well."

How did the company and the Hornets get together?

The answer is baseball, in particular, new South Carolina Head Coach Kevin Schall, who left Coastal Carolina to take the job with the Gamecocks.

McMurray said his friendship with the Schall family "is how all this got started. I'm very plugged in with Kevin on the baseball side of things."

McMurray said one of his companies helped build Coastal Carolina's football stadium in 2016 and its indoor football practice facility in 2025. Another company is involved in upgrades to South Carolina's Williams-Brice football stadium.

"Great buildings and great organizations are built on things most people never see," McMurray said.

"They're built through hard work, good people and a commitment to doing the job the right way. That's what we've worked to build at Foothills Building Group, and it's why this partnership with the Charlotte Hornets means so much to us."

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This story was originally published July 7, 2026 at 9:04 PM.