New apartments set to offer skybox view of stadium in Holly Springs
Perched above the action, the new Overlook on Main apartments in Holly Springs will offer a rare perk: a skybox view of the 1,800-seat Ting Stadium — without leaving home.
CBC Real Estate, a division of Capitol Broadcasting Co. (CBC), recently got the town’s approval to rezone roughly 10 acres at 1220 N. Main St., just over a mile north of downtown Holly Springs.
It sits directly across from Ting Park and the stadium, home to the Wake FC soccer club and the Holly Springs Salamanders, which CBC has owned and operated since 2017.
The firm says it’s now under contract to acquire the site, currently listed for close to $3 million, and build a 237-unit mixed-use community.
“With Overlook on Main, we saw an opportunity to extend the energy of Ting Park and contribute to a neighborhood that brings people together,” said Matt Honeycutt, director of development at CBC Real Estate, in a news release. The project was intentionally designed to frame the stadium’s outfield, “blending residential, retail, and recreational access,” he added.
It’s also part of CBC’s long-running playbook to invest in places where sports can anchor something larger.
CBC also owns the Durham Bulls and the historic American Tobacco Campus, which surrounds the team’s athletic park. Since 2004, it has been repurposing the site, a once-abandoned tobacco factory, into a massive mixed-use campus with offices, retail and entertainment spaces.
“Overlook on Main continues our tradition of thoughtful development that fits the character of the places we serve,” said Michael Goodmon, CBC’s executive vice president.
Plans include one-, two- and three-bedroom apartments across two buildings. Among the amenities: an outdoor pool, grilling area, fitness center, club room, dog park and playground.
Tenants will also have access to 15,000-square-feet of rooftop retail space and a public plaza providing pedestrian connections to the surrounding neighborhoods.
All of the units are currently planned to be market-rate.
As part of the development, CBC said it will invest in widening North Main Street and upgrading pedestrian crossings, sewer capacity, and stormwater systems.
The team includes architecture by ISG/JDAVIS, civil engineering by McAdams, and traffic engineering by Kimley-Horn.
Construction is expected to begin by mid 2026.
Holly Spring’s surging growth
That influx of housing is much needed to accommodate the town’s surging growth.
Over 20 years, Holly Springs’ population has more than quadrupled, from around 10,000 to over 48,000 people, according to the latest Census data.
A wave of biotech and pharmaceutical companies has largely fueled that upswing.
Most recently, Genentech, a subsidiary of Biopharma giant Roche, pledged to build a $700 million drug-manufacturing plant, creating 420 jobs. The town also expects massive incoming facilities from Fujifilm and Amgen.
“We’re seeing results from the economic development mission we’ve been pursuing,” Mayor Sean Mayefskie said in May.
An expanding commercial tax base will allow the town “to keep our high level of service and add to our well-loved amenities,” he added.
This story was originally published June 30, 2025 at 7:00 AM with the headline "New apartments set to offer skybox view of stadium in Holly Springs."
