CHAPEL HILL -- Jennings, the Chapel Hill advertising and branding firm, has developed a name and brand identity for the region's newest arts collective. The fledgling nonprofit art gallery, to be known as FRANK, elicited the support of Jennings to help brand, promote and market the collective. FRANK is on Franklin Street in Chapel Hill.
Jennings worked closely with FRANK's board of directors to create a brand name, logo, print and promotional materials, and a Web site.
"The brand that we created for FRANK is something that captures people's attention and communicates a vibrant and developing arts community," said Bob Kochuk, Jennings' creative director. "We also hope that the name 'FRANK' connects people back to the local community and Franklin Street."
The gallery will feature a diverse collection of varied art forms and is expected to open in early 2010.
Couples urged to enter contest
CHAPEL HILL -- Maybe it was the extraordinary circumstances that led to a couple's meeting, or a story from their first getaway together, or the elaborate planning that went into his proposal. All couples have those great stories, but for some, those stories may be about to become more than great memories.
The Holiday Inn Chapel Hill and several local partners announce the "The Ultimate Month of Love Giveaway," with an overnight romance package valued at over $900. The "24 Hours of Love" package includes:
- Overnight stay in a suite at the Holiday Inn Chapel Hill.
- Early check-in at 1 p.m. and late check-out at 1 p.m.
- One dozen roses and rose pedal turndown provided by University Florist.
- Bottle of champagne on arrival.
- Tray of treats on arrival provided by Time-Out Catering.
- Breakfast in bed provided by Time-Out Sports Bar.
- One hour couples massage courtesy of Massage Envy-Southpoint.
- Three-hour Limousine service compliments of The Concierge Inc.
- $75 dining certificate courtesy of Top of the Hill Restaurant.
- $50 shopping spree provided by University Mall.
- $100 gift certificate to www.yourmemorablemoments.com.
- Take home gifts to remind you of your memorable moments in Chapel Hill courtesy of the Chapel Hill/Orange County Visitors Bureau
The Holiday Inn Chapel Hill will award the "24 Hours of Love" package to the person with the most romantic Memorable Moment. To enter to win, visit www.hichapelhill.com/love and submit your story in 250 words or less. The winner will be announced Feb. 25.
Adam & Eve profits up 17%
HILLSBOROUGH -- Adam & Eve's award-winning Web site and mail order catalog bucked the retail trend by increasing profits in a year when many companies were relieved to break even.
"Through smarter marketing efforts, by taking advantage of growing marketing channels and by increasing operational efficiencies, we improved our profit by 17 percent over 2008," says Adam & Eve marketing director Chad Davis.
"Definitely, 2009 was a challenging year," continues Davis. "We experienced a slight decline in sales as the paper side of the business shrank more quickly than we anticipated. Offsetting that shrinkage were both an increase in the efficiency of our marketing dollars and sales growth in other areas. Fortunately, December sales were up over 2008 and profits for the month and year were very healthy."
Areas of growth in 2009 included e-mail marketing, paid search marketing and marketing for adamandeve.com that is placed offline in radio, TV, podcasts and other areas. These areas had double-digit growth for the second consecutive year.
