Mandate may effectively cover the rest of U.S.

By SAMANTHA YOUNG

Associated Press

SACRAMENTO, Calif. -- California regulators adopted the nation's first energy-efficiency standards for televisions Wednesday in hopes of reducing electricity use at a time when millions of American households are switching to power-hungry, wide-view, flat-screen, high-definition sets.

The 5-0 vote by the California Energy Commission is just the latest effort by the state to secure its place in the forefront of the environmental movement.

California represents such a big consumer market that environmental groups hope the new standards will lead manufacturers to make energy-saving TVs for the rest of the nation, just as California's stringent fuel standards for cars and trucks forced automakers to produce more efficient models for all of the U.S.

"Once again, California is leading the way, and we hope others will follow," said Noah Horowitz, senior scientist at the Natural Resources Defense Council.

The commission estimates that TVs account for about 10 percent of a home's electricity use. The fear is that energy use will rise as people buy bigger, more elaborate TVs, put more of them in their homes, and watch them longer.

The regulations requiring televisions to be more efficient will be phased in beginning in 2011. The standards will become even tougher in 2013, with only a quarter of all TVs currently on the market meeting the efficiency requirements.

"We have every confidence this industry will be able to meet the rule and then some," Energy Commissioner Julia Levin said. "It will save consumers money, it will help protect public health, and it will spark innovation."

Some manufacturers warned that the regulations will cripple innovation, limit consumer choice and hurt California stores, because people could simply buy TVs out of state or online. The industry also complained that manufacturers will be forced to make televisions with poorer picture quality and fewer features than those sold elsewhere in the U.S.

The average plasma TV uses more than three times as much energy as an old cathode-ray tube set. Liquid-crystal display, or LCD, TVs use about 43 percent more energy than tube sets, according to Pacific Gas & Electric Co., the state's biggest utility. LCDs now account for about 90 percent of the 4 million TVs sold in California each year.

Under the rules adopted Wednesday, all new 42-inch TV sets must use less than 183 watts by 2011 and less than 116 watts by 2013.