‘Game Day,’ ‘Everything’ section proclaim ‘We Are Durham’
We proclaim our focus on and embrace of our hometown on our front page, on our website, even on the business cards our employees hand out:
“We Are Durham.”
I wanted to let you know about a special section coming in your Herald-Sun later this week that will emphasize that point – and to talk about a new feature on our website that reflects that commitment, too.
First, that new web feature.
If you’re a high school football fan, I hope you’ve seen our “Game Day” video. It’s the latest enhancement in our commitment to intensive coverage of high school sports.
In its fifth week last week, the roughly three-minute video features our prep-sports reporters, John McCann and Mark Donovan. They recap the previous week’s action and talk about upcoming Friday night games.
This past week, for example, they offered their insights on Friday’s match-ups between Southern and Northern, Carrboro and South Granville and Kestrel Heights and Granville Central.
McCann and Donovan are the forces behind our greatly expanded high school sports coverage in the past three seasons, and they care passionately about the sports they cover. “Game Day” gives them an opportunity in a platform, still somewhat new to us, other than in print.
Christine Nguyen, one of our photographers, has put in countless hours producing the video each week.
We’re pleased to have, starting this past week, a sponsor for “Game Day” – The Maids of Durham and Chapel Hill.
Look for more video offerings on sports and news on www.heraldsun.com in the months ahead.
And this Wednesday, look in your Herald-Sun for our new “Everything Durham” section.
It reflects, as I write in an introduction to the section, is “to be the most complete, the most thorough source of news and information about the Bull City.” And it reflects our belief that “this is a vibrant, exciting, interesting city that these says is, dare we say, the coolest place in the Triangle and, there’s no point in being modest, in North Carolina.”
The section’s 100 pages are packed with information that should be both useful and entertaining to a newcomer – giving details about how to settle into this diverse, fascinating city and pointing the way to enjoying the many amenities that residents here cherish.
Articles in the section will tell you about transportation and schools, housing and medical facilities, the city’s diverse neighborhoods and the Research Triangle Park that has meant so much to the growth and prosperity of the region.
You’ll be able to read about our wide-ranging options of recreation facilities and spectator sports. We talk about how Durham is a retirement Mecca and a city with an amazingly broad selection of faith communities.
There are lots of lists – of doctors, of child-care facilities, of government officials and shopping destinations.
“Everything Durham” will be in your home-delivered copy of The Herald-Sun on Wednesday and in papers available on newsstands, convenience stores and newspaper racks. It will be available online at www.heraldsun.com.
I’d be remiss if I didn’t offer a resounding vote of thanks to my colleagues in the newsroom and in the advertising department for the hard work that went into “Everything Durham.”
I hope you’ll enjoy the section as much as we enjoyed producing it.
And I hope you’ll drop in on Game Day each week.
Bob Ashley is editor of The Herald-Sun. You can reach him at 919-419-6678 or at email@example.com.