Nonprofits earn prizes in Triangle Christmas Tree Challenge

Dec. 23, 2012 @ 01:58 AM

Nine area nonprofits came away with prizes Saturday as part of American Tobacco’s third annual Triangle Christmas Tree Challenge.  

More than 60 nonprofits decorated Christmas trees at Diamond View Park, many reflecting the mission of each organization.

The challenge netted more than 28,000 votes online and via text message. The site recorded a quarter million views.

"In our third year, the Triangle Christmas Tree Challenge succeeded beyond expectations," said Michael Goodmon of American Tobacco. "Every day, these nonprofits deliver a great gift to our community through their tireless work. It’s inspiring to see the community give back."


* Taking the $1,000 third prize was Carolina Tiger Rescue -- Tree 47

* Taking the $2,500 second prize was Coalition to Unchain Dogs- - Tree 16

* Taking the $5,000 first prize was Best Friend Pet Adoption -- Tree 36


Nonprofits also vied for special judges’ awards:

* FOX 50 Community First: Carolina Donor Services will be offered a Public Service Announcement (PSA) campaign.

* DPAC Community Star Award: One winner of Trips for Kids Triangle will be offered a DPAC prize package to include an assortment of tickets for the 2012-2013 performance season.

* Wool E. Bull Prime Cut Award: NC Therapeutic Riding Center will be offered the use of the American Tobacco Suite for a game during the Durham Bulls 2013 season.  

The three Celebrity Choice Awards ($1,000 each) were also given:

* University Ford/Kia Celebrity Choice Awards : Girls on the Run of the Triangle

* Mosca Designs - Celebrity Choice Awards : The Healing Place of Wake County

* Northgate Mall's Santa - Celebrity Choice Awards : Converting Hearts Ministry

The technicolor tannenbaums will remain primed for viewing in Diamond View Park through Jan. 3.   

Find out more about Tree Challenge, the prize winners and the nonprofits at