Bulls, DPS to launch anti-bullying program

Jan. 20, 2014 @ 05:32 PM

The Durham Bulls will launch a new anti-bullying program titled “Bully Busters” to raise awareness about bullying among local elementary school children.

The Bulls organization will drive its anti-bullying message home using beloved mascot Wool E. Bull, who will star in free school assemblies that will begin this month and take place through March in Durham Public Schools elementary schools.

During each assembly Wool E. Bull will teach students how to recognize bullying behavior and explore what they should do if they witness or experience bullying.

“We are thrilled to launch the Bully Busters program here in Durham and look forward to growing it throughout the Triangle in subsequent years,” Bulls General Manager Mike Birling said in announcing the initiative Monday. “This is an incredibly serious issue and the more children we can reward for taking the Bully Buster Pledge, the better.”

“Bully Busters” was developed with the assistance of DPS administrators. 

Interim Superintendent Hugh Osteen said “Bully Busters” is a fun program that will catch the attention of elementary school students.

“It’s exactly the kind of community involvement our students and schools need,” Osteen said. “Our staff worked with the Durham Bulls to ensure that ‘Bully Busters’ is aligned with our existing programs to prevent bullying and teach our children to respect themselves and others.”

At the conclusion of each assembly, students will be asked to take the “Bully Buster Pledge” at home with their families.

Students who do will be rewarded with two complimentary tickets to a select Bulls game this spring.

The Bulls will also provide teachers and counselors with a take-home activity book for students, further reinforcing the importance of the anti-bullying message. 

Bully Busters draws content from Capitol Broadcasting Company’s “Character Matters” initiative, which works in conjunction with the state Department of Public Instruction.

School administrators interested in booking a Bully Busters assembly can contact Nicholas Tennant at 919-687-6502 or ntennant@durhambulls.com.