Art of Cool Festival announces title sponsor

Jul. 23, 2013 @ 05:59 PM

The Art of Cool has announced American Tobacco Campus as the title sponsor for its festival launching April 25-26, 2014.

Art of Cool is a nonprofit organization that began presenting local jazz concerts in the fall of 2011.
“We’re very much looking forward to this festival and a slate of events that will not only be entertaining, but will push Durham’s music and cultural scene to a new level,” said Michael Goodmon, vice president of real estate for Capitol Broadcasting Company, which owns American Tobacco Campus.
The Art of Cool Festival will be a two-day event with two outdoor stages, five indoor stages and more than 20 performances. Other festival venues will be the Casbah, The Pinhook, Durham Central Park, the Carolina Theatre, Motorco Music Hall, and the Durham Arts Council.
Last week, the festival announced saxophonist Maceo Parker as the headliner. In addition to his extensive solo work, Parker also played in James Brown’s band, and later with George Clinton and Bootsy’s Rubber Band.
Art of Cool has an ongoing Kickstarter campaign to raise $25,000. The campaign so far has raised more than $10,000 toward that goal. The campaign continues through Aug. 5.
The Kickstarter is the second phase of fundraising for the festival, according to Art of Cool’s website. Organizers have raised money through corporations and private donors. The breakdown of funding is 41 percent from corporations and businesses, 10 percent from grants and special events, and 49 percent from individuals, according to the website.
Art of Cool is a creative philanthropic project spearheaded by Cicely Mitchell and trumpeter and educator Albert Strong IV of Al Strong Music Productions.