Keep America Beautiful cites Durham affiliate

Apr. 20, 2013 @ 05:35 PM

Keep Durham Beautiful received Keep America Beautiful President’s Circle Award during Keep America Beautiful’s 60th anniversary National Conference, recently in Washington, D.C. The President’s Circle Award recognizes exemplary performance by certified affiliates of the national nonprofit in building and sustaining vibrant communities.

In qualifying for a President’s Circle Award, Keep Durham Beautiful met Keep America Beautiful’s standards of excellence by conducting an annual Community Appearance Index, calculating the affiliate’s cost/benefit ratio and administering activities in litter prevention, recycling and waste reduction and beautification and community greening.

“One of Keep America Beautiful’s most effective tools is the work of our grassroots network of affiliate organizations, which has an impact on millions of Americans each year,” said Keep America Beautiful President and CEO Matt McKenna. “Our affiliates are providing real solutions to local problems caused by litter, graffiti, illegal dumping and other community blight by engaging volunteers of all ages in its effort to create a vibrant community.”

The Keep America Beautiful Community Appearance Index-Litter Index is a tool used by KAB affiliates to visually assess appearance of communities through indicators such as litter, illegal signs, graffiti, abandoned or junk vehicles and outside storage. A team of community, business and government representatives conduct the visual analysis using a scoring system ranging from 1-4, with “1” rated as “no litter” to “4” designated as “extremely littered.”

Each year, affiliates grade their communities during a drive-by examination of the same areas at the same time of the year. This provides an indication of the success of each community’s anti-littering programs and education.

The cost-benefit analysis measurement tool enables Keep America Beautiful affiliates to demonstrate their ability to leverage community resources by determining the dollar value returned to the community for every dollar invested by government.

Keep Durham Beautiful, Inc. is a nonprofit, volunteer organization working in partnership with the City of Durham’s General Services Department and the County of Durham to encourage private businesses, residents, and community organizations to conserve and enhance the appearance and environment of Durham through cleanup events, beautification projects, and educational activities. For more information, visit http://www.KeepDurhamBeautiful.org, “like” on Facebook at http://www.Facebook.com/KeepDurhamBeautiful, or “follow” on Twitter at http://www.Twitter.com/DurhamBeautiful.