Kidzu, Fine Feathers, Peacock Alley moving to University Mall

Aug. 29, 2013 @ 12:58 PM

More tenants for University Mall: The Kidzu Children’s Museum as well as the boutiques Fine Feathers and Peacock Alley are moving from a development on Franklin Street into University Mall, according to a news release from the mall’s owner.

The museum and boutiques are currently tenants of University Square on Franklin Street, which is slated for redevelopment. University Square will be demolished to pave the way for a new project known as 123 West Franklin, which is planned to include apartments as well as office and retail space.

At University Mall, the two boutiques will occupy part of an exterior wing developed to meet the demand for exterior shop space, according to the release.

They’re two of several new tenants for University Mall. The new tenant list also includes TrySports and William Travis Jewelers.
Fine Feathers, a women’s clothing and accessories store, will take about 2,700 square feet on the mall’s exterior next to William Travis Jewelers, which is set to open in September. 
Peacock Alley, a home furnishings, linens, gifts and interior design services store that has 32 years of operations in Chapel Hill, will open next to Glee Kids.

 “When we asked our customers, especially those coming from out of town, University Mall was hands down the best choice for a new location from a convenience stand point and proximity to Southern Season which many enjoy visiting when they come to Chapel Hill,” said owner Betsy Hayes in a prepared statement.
Both boutiques are expected to be open in time for the holidays.
In addition, the Kidzu Children’s Museum will open in the former Chapel Hill Library location near Dillard’s.

Kidzu's “Launch Pad” initiative will give the growing museum space to prototype new exhibits, expand programming, and increase field trips, while continuing fundraising for a permanent location, according to the release.

University Mall, owned by Madison Marquette in Chapel Hill, is anchored by Dillard’s and Southern Season.


Salon to open at Greenbridge: A new hair salon called To The Woods is planned to open in this fall at Greenbridge Condominiums in Chapel Hill.

Salon owners Jessica Reiner, Jaime Phillips and Julie Smith chose Greenbridge as the location for their 1,300-square-foot salon because of its central location, walkability in Chapel Hill and Carrboro, and the building’s eco-friendly design, according to a news release.

Greenbridge is a mixed-use development in Chapel Hill. Investors have been looking to sell off remaining residential units.

There were 36 units sold out of 97 before Bank of America foreclosed on a project loan. A renewed sales effort began in August last year under the building’s new ownership.

Vic Miller, vice president of sales for The Marketing Directors, an Atlanta-based firm hired by the building’s new owners for marketing, said 23 additional condo sales have closed, and four are pending.

“Retail usually follows residential; it’s coming together,” Miller said. “(It) should be sold out in the next year; we’re right on target.”

Miller said that in addition to the salon, a lease has been signed for a new bikram yoga studio.


Have an item for The Buzz? Contact Laura Oleniacz at, or at 919-419-6636.