Pure Barre to open at Shops at Erwin Mill

Sep. 17, 2013 @ 01:57 PM

Pure Barre coming to Ninth Street: A franchise location of Pure Barre is coming to Durham at The Shops at Erwin Mill off Ninth Street.

The studio is one of several new businesses opening up in the renovated building that previously housed George’s Garage.

Other new tenants coming to the building are Panera Bread, Massage Envy, and the 140 Salon & Dry Bar.

Durham residents Charlotte Jones and Lynn Toms are partnering to open the Pure Barre location. Jones said they’re targeting for the opening to be in mid-December.

“It’s to burn fat, lift your seat, taper your waistline, (and) tone your whole body,” Jones said of the Pure Barre workouts. “The clients see results in just 10 classes.”

Pure Barre was started in 2001 by company CEO Carrie Dorr, who was a professional dancer, attorney and choreographer. During college and law school, she taught Pilates, kickboxing and spinning. In 2001, she opened her own studio.

She spent years developing the Pure Barre workout, which uses the ballet barre to help with small isometric movements.

The company became a franchise in July 2009, and now there are more than 78 locations in more than 26 states, according to the company’s website.


Downtown openings: In downtown Durham, the Other End of the Pet Boutique has opened at 1000 W. Main St. where the children’s consignment shop bien-aimé was previously.

The shop is selling items including food, toys, leashes, collars, pet-themed jewelry, as well as treats baked on-site.

In addition, the new bar at 106 Main, located at 106 E. Main St., has also opened.


Apricot Lane sales to benefit Susan G. Komen: Apricot Lane boutiques in the Triangle are donating 10 percent of sales from purchases made in stores Oct. 19 to the Susan G. Komn North Carolina Triangle to the Coast affiliate.

The donations are being planned in recognition of Breast Cancer Awareness Month in October.

There is an Apricot Lane boutique at The Streets at Southpoint in Durham.


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