Zinburger to replace Southpoint restaurant Rockfish

Jan. 09, 2013 @ 06:27 PM

A New Jersey-based restaurant and hotel franchise operator is planning to open a Zinburger Wine & Burger Bar at The Streets at Southpoint.

The restaurant will go into the space that housed the mall’s Rockfish Seafood Grill, which closed Monday.

It’s expected to employ approximately 125 people, Tom Beyer, a public relations representative, said in an email. Beyer said it’s too early to project an opening date.

This will be the first Zinburger restaurant outside of New Jersey for The Briad Group firm, Beyer said.

The Briad Group, based in Livingston, N.J., is a franchisee for Wendy’s, T.G.I. Friday’s, Corner Bakery Café, Marriott and the Hilton. The company is a licensee for Zinburger.

Phoenix-based Fox Restaurant Concepts opened the first Zinburger in 2007 in Tucson, Ariz. The Briad Group has the rights to develop Zinburgers in 23 states east of the Mississippi, according to a news release about a restaurant opening in New Jersey.

Zinburger restaurants sell gourmet hamburgers and paired wine selections, according to the release.

The restaurants also have salads, turkey burgers, chicken salad sandwiches, sides such as fries, sweet potato fries, zucchini fries and onion rings, and desserts such as hand-dipped milkshakes, pies, floats and malts.

The Rockfish restaurant in Durham closed as the lease came up for the location, and the restaurant was the only location outside of Texas for the Dallas-area-based private company that owns the chain, said Virginia Pivonka, a spokeswoman for Rockfish Seafood Grill Inc.

Pivonka said Rockfish opened in October 2003.

“We’ve been there for almost 10 years,” she said in a previous interview. “It was just one of those things – it’s the only one there,” she added.

Tuesday morning, workers were loading donated food from the Rockfish restaurant into a truck for the Durham branch of the Food Bank of Central & Eastern North Carolina, a nonprofit that provides food for people at-risk of hunger.