300 East Main announces tenants

Apr. 26, 2013 @ 11:55 AM

Tenants announced for 300 East Main first phase: The first phase of the 300 East Main mixed-use development on Main Street in Carrboro is slated to include three new restaurants and a gift shop.
The Charlotte-based regional chain of Hickory Tavern sports cafés is planned to expand into Carrboro with a new location in the development. The restaurant and bar’s menu includes American food and other items, according to a news release.
“I think when people think ‘sports bar’ they tend to think duct tape on bar stools,” said Thom Perez, a marketing consultant for the company. “We’re a really good, local neighborhood-y kind of place with a menu that’s standard, I think, from what you’d expect from a pub tavern, but also a couple items that you might not expect.”
In addition to Hickory Tavern, the Raleigh-based company Moonlight Management is planning to open two restaurants. One is called East Main Meatball Shoppe, and the other is a concept focused on tequila and hand-made empanadas.
Cameron’s, a tenant of Chapel Hill’s University Mall for 32 years that sells gifts, jewelry, cards, clothing, bath items, toys, and other items, is relocating to the development. Bridget Pemberton-Smith, the co-owner of the business with her twin sister, Wendy Smith, said the shop’s lease is coming up at the mall.
Pemberton-Smith said that with the move, the owners are looking to regain the business of customers who shop after dinner at night that she said they’ve been losing over the years at University Mall.
“Carrboro has a lively evening traffic,” she said.
Construction began last year on the first phase of 300 East Main. The first phase includes a Hampton Inn & Suites, a parking deck, and 18,100 square feet of retail and restaurant space. The hotel is expected to open in July.
“We are about 70 percent leased in this first phase and have strong interest in the remaining space,” said Patti Benedict, a partner in the 300 East Main project, in a statement in a news release. Main Street Properties is the project’s owner and developer.

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Steel String Brewery update: The renovations are complete and the brewing equipment is operational at Steel String Brewery in Carrboro, which expects to be open for regular hours starting Wednesday.
Will Isley, one of four partners behind the brewery, said the brewery is selling its own beer, and it also has four guest taps. He said they’re also selling wine and pub fare.
There will be ticketed opening parties for the brewery held on May 10 and May 11. Tickets are $25, and include two beers and food. The event is catered by The Pig, and there will also be live music.
Isley said the brewery has about 1,000 square feet of space dedicated to the taproom, an outdoor seating area, and about 600 square feet dedicated to the brewery.
“Everything’s complete, we’re ready to rock and roll basically,” Isley said.
The brewery is located at 106-A S. Greensboro St. in Carrboro. For more information, call 919-370-6971.

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