Durham start-ups to pitch at Google for Entrepreneurs Demo Day

Mar. 04, 2014 @ 05:13 PM

Two Durham start-ups have won the chance to make pitches in California’s Silicon Valley through a local tournament-style pitch competition.

More than 50 teams from the Triangle competed for the chance to deliver pitches at the invitation-only Google for Entrepreneurs Demo Day, which will be held in Mountain View, Calif., on April 2.
The preliminary competition to pre-select teams for Demo Day was held here since the American Underground is part of the Google for Entrepreneurs tech hub network, according to a news release.
Only teams from the seven hubs were eligible to participate.
The two Durham companies will travel, all expenses paid, to pitch to investors alongside the teams from the other tech hubs.
The two winning Durham start-ups were the marketing technology company Windsor Circle and digital analysis company Automated Insights
Windsor Circle is a company behind technology that connects online retailers’ e-commerce data to software that can send email advertisements directly to customers, as well as to offer detailed information to the business about those customers.
Automated Insights is a Durham-based company behind software that analyzes information taken from businesses’ spreadsheets and other types of data files, and then gives companies insights about their data in the long-or-short-form written narrative form, images, tweets, or headlines.
The company is currently headquartered in Durham on Creekstone Drive, and is expected to move soon into office space at the American Tobacco Campus overlooking the Durham Bulls Athletic Park, according to the release.
“We worked with partners at CED, Duke University, Groundwork Labs, NC IDEA, RTP and The Startup Factory to identify the top companies in the area that could not only hold their own at this event but earn substantial investments,” said Adam Klein, chief strategist at the American Underground in a prepared statement, who also plans to travel with a group of Triangle investors and startup leaders to the Silicon Valley. “We like our chances.”
While in California, the companies will get to make business pitches and to meet with more than 100 investors from the West Coast and cities across America, the release states. An overall winner from the Demo Day will be also announced. Prize details have not been specified.
The American Underground will host a viewing party of Demo Day from 1-3 p.m. April 2 at the Underground@Main location. The Demo Day pitches will stream live on Google’s YouTube channel.
The American Underground started as a hub for entrepreneurs in downtown Durham’s American Tobacco Campus, and now has three office locations for start-ups. Those include the original location in the basement of downtown Durham’s American Tobacco campus now dubbed “Underground@American Tobacco,” another location in downtown Durham on Main Street called “The American Underground@Main,” and a location in Raleigh. Last year, the American Underground was named as one of seven Google for Entrepreneurs Tech Hubs.