Marketing technology start-up Windsor Circle on the move

Nov. 14, 2013 @ 06:34 PM

Durham-based Windsor Circle, a technology startup behind marketing software for e-commerce companies, announced that a recent capital infusion will mean that it will can hire more workers and move its downtown offices.

The company said in a news release Thursday that its Series A Prime round was oversubscribed by more than 40 percent, and raised a total of $950,000 in capital for the company. In total, Windsor Circle has now raised $2.4 million in venture capital and angel funding.

The funding will allow the company to move within downtown to office space in the entrepreneurial hub American Underground@Main. The company is planning to move in January into the anchor tenant office space there.

“Access to The American Underground @Main affords high-growth companies like ours the dynamic office environment and business connections necessary to reach and exceed our goals,” Andrew Pearson, Windsor Circle’s vice president of marketing, said in a news release. 

In addition, the capital infusion is also slated to allow the company to add seven or more workers, and to speed marketing, client acquisition and development.

Windsor Circle is hiring marketing coordinators, sales staff, a product manager, front-end web developer, and software developer.

The company will hold an open house and celebration Wednesday from 5 to 8:45 p.m. at the American Underground @Main space.

The company has developed software to help online vendors directly market to customers. The software is designed to connect online retailers' e-commerce data to software that can send email advertisements directly to those customers, as well as to offer detailed information to the business about those customers.