If you need to target your message, use our feature editions or sections for just that. Men are great readers of the sports page, while the food section is one of the places you can effectively reach women.

It's permanent. That means your customers can keep going back to find out more information; they can hold on to it; they can even "clip it out" in the form of coupons or reminders.

When people want information, they read. Newspaper readers pick up newspapers for both news and advertising. What other medium can make that claim?

Call us with your advertising message. It's that easy.

So, how should you design your advertising schedule? One large ad? Several small ads? What media mix will be most effective? It really depends on several factors -- your advertising objectives, your budget, and your competition. Whatever you need, your advertising representative at The Herald-Sun can help. Give us a call today.

• Newspapers reach the largest number of prospective customers at the most affordable price.

• Newspapers offer time and guaranteed delivery.

• Newspaper is permanent! Your customer can keep going back for information; they can hold it and they can even "clip it" with coupons.

• The Herald-Sun reaches a mass audience, yet still offers a niche appeal. Reach your target audience with our many special sections, features and niche magazines.

• Herald-Sun readers are actively looking for information, both news and advertising.

Source: Newspaper Association of America